Virtual reality provides an accessible introduction to tiling systems

Thanks to a new Virtual Reality (VR) initiative by market leading tiling systems manufacturer, Schlüter-Systems, architects and specifiers can now tour the company’s state-of-the-art UK headquarters from the comfort of their own chair.

Designed by Lewis and Hickey Architects, Schlüter-Systems’ current UK offices opened in 2015. The 3480m² premises routinely receive an enthusiastic reaction from visitors and are packed full of the company’s innovative solutions in situ. Recognising the power of the facilities and the ideas they inspire, the team at Schlüter-Systems Ltd set about producing a visual introduction to the company, utilising the immersive experience of a Google 360 Virtual Tour.

A new way to get to know Schlüter-Systems, this unique asset aims to give architects and specifiers across the UK an innovative insight into the company. Through use of a VR headset, individuals can engage at will, delving in and out as they wish and co-ordinating their own experience of the premises and products. The tour was developed in conjunction with specialist photographers and leading providers of Google 360 Virtual Tours, Striking Places, who have previously produced tours for the RSPCA, Kwik Fit and Westminster Abbey amongst many others.

Joachim Backes, Managing Director for Schlüter-Systems UK said:

“Architects are courted by hundreds of manufacturers a year, many of whom take similar approaches to attracting their attention. We wanted to explore a more engaging avenue, knowing that these creative professionals like visuals, product interaction and to explore a company at their own convenience. Our VR tour addresses all of these concerns and allows them to gain a more rounded and accessible impression of what Schlüter is about than they would from standard digital resources.”

Schlüter-Systems’ portfolio consists of waterproofing and wetroom, underfloor heating, profile and balcony and terrace solutions – the majority of which go unseen within a finished tile or stone project. The company’s on-brand UK premises are designed to bring these often-invisible products to life through images, displays and semi-concealed installations.

Amongst other applications, the VR version of the tour is anticipated to add a new interactive facet to Schlüter’s CPDs. By gaining virtual access to Schlüter’s Application Gallery, which contains ‘pods’ simulating various different rooms, CPD attendees will quickly be able to put Schlüter’s solutions into context. With one of Schlüter’s expert advisors on-hand to answer any questions, this should lead to an enriched learning experience, not to mention a welcome break from the norm.

A TourDash interactive overlay version of the tour, providing extra information on its different elements, can be accessed via desktop, laptop, tablet and phone.

Schlüter-Systems Ltd would love to share its VR experience with architects and specifiers and is keen to gain their feedback on this new experience. To request a free, specially branded Google Cardboard headset, call 01530 813396, email pr(Replace this parenthesis with the @ sign) or fill in the form at