WG+P architects win planning for second pioneering gym concept

WG+P (Waind Gohil + Potter architects) design for a state-of-the-art gym in London has been granted planning consent. The practice who specialise in wellbeing and leisure design have already won recognition in the sector with ‘Sport & Leisure Architect of the Year 2017‘ shortlist at the BD’s AYA awards (Architecture of the Year Awards).

This latest concept in St John’s Wood High Street, North London has been part of a crowd funding campaign by Core Collective to raise £2m to build the lifestyle gym. The expanding concept aims to strip back the fads to provide clients with honest and intelligent methods of exercise that value their time, lifestyle and goals within a relaxed, luxury environment and where they want to hangout not just workout.

The original Core gym in Kensington was the first dedicated pay as you go gym in London for a range of group, instructor led sessions including TRX, HIIT (High Intensity Interval Training), Power Yoga and Spinning.

The contemporary design and highly flexible layout of the fitness spaces raises the bar in the UK’s ‘work out’ environment. Aligned with culture and technology, the gym provides adjustable exercise space and is a sociable destination with cafe and bar that supports a healthy lifestyle within an inclusive yet bespoke environment.

Phil Waind, WG+P Director commented:

‘This is an exciting and challenging project for the practice, it pushes the boundaries of gym design yet also integrates physical and mental wellbeing. Psychological wellbeing is closely linked to environmental factors such as light, colours and a relaxing atmosphere, a key principal for us when designing the Core Collective fitness environments’.

Founder of Core Collective, Jason de Savary said:

‘We want to take the DNA that’s worked so successfully in the first site and create something unique to the area of St John’s Wood, whilst being instantly recognisable as Core Collective.  We won’t be stagnating‘.